Streaming services on screen.
Steven Gagliano

Generating Buzz

Who Benefits From a Shifting Streaming Landscape?

Vying for subscribers, streaming services are reshaping the media landscape through mergers and "bundling." In the latest episode of Generating Buzz, Abhi Deshmane, an assistant professor at the Scheller College of Business, shares how this could benefit both corporations and consumers, and what the future of streaming holds.