The role of artificial intelligence varies by industry, but as the entertainment business begins to lean into the emerging technology, with Netflix producing a show with AI, actors licensing their voices to third parties, and major corporations using AI-generated content for advertisements, are audiences and those who work in the industry willing to embrace it?

A professor in the School of Interactive Computing and the director of the Entertainment Intelligence and Human-Centered AI Labs, Mark Riedl’s research examines the relationship between AI and machine learning models and the human element of storytelling. On the latest episode of Generating Buzz, he shares his expertise on the ever-changing dynamics of AI in entertainment.